Random Quote

Dr. No (1962)

"Bond. James Bond."

09 March, 2014

Box Office: 300 Dominates Opening Weekend



Brandon Hoyne

         Though not nearly as much as the original, 300: Rise of an Empire gained a modest $45.5 million this weekend. While Dream Works' Mr. Peabody & Sherman fell in second with $32.5 domestically.

         "Rise of an Empire was never expected to match the original 300 at the domestic box office. While marketing did a solid job positioning the movie as a revenge tale, the story just wasn't as compelling this time around. Also, the visual style that was so original back in 2007 has become played out thanks to imitators (Immortals) and parodies (Meet the Spartans)."

         "Peabody's audience was 56 percent female and 52 percent above the age of 25. It received a strong "A" CinemaScore, which means word-of-mouth should be quite positive. Without any serious competition for the next five weeks, Peabody should ultimately earn over $100 million at the domestic box office"

Via Box Office Mojo